Vintage Mopar Multi-Purpose Product Line Parts Catalog 1600 1963 - 1967 Chrysler

Description

This auction is for a Mopar Multi-Purpose Line Product Parts Catalog numbered 1600. It is dated October 1963 and includes supplemental pages from following years through 1967. This was Chrysler Corporation's "Single Source Supply" business effort to supply its dealers with product offerings for other makes of vehicles, as well as supply other automotive service outlets with products for a broad range of applications. The marketing line was "With one source of supply, one catalog, one price list and one invoice, this service can now become a reality." This piece is in great condition overall. The pages are three-hole-punched and are placed in a newer binder. Please see the photographs for complete details. Happy bidding!